![]() ![]() ![]() It’s not that the other advice isn’t good advice, it’s just not good for you. Those are the only products that make sense. But what if you knew your WHY before you went to the supermarket? What if your WHY is to do only things that are healthy? To always do the things that are good for your body? You’ll get all the same good advice from all the same people, the only difference is, the next time you go to the supermarket, you’ll buy only rice milk and celery. What you do is supposed serve as the tangible proof of what you believe, and you bought everything. And then which do you choose? But one thing’s for sure: when you’re standing in line at the supermarket with all of these items in your arms, your celery, rice milk, Oreos and M& Ms, nobody can see what you believe. Worse, if you’re budget-constrained, you had to whittle down your choices again. But you may or may not get any value from some or all of these products there are no guarantees. You spend a lot of money because you buy everything. You spend a lot of time at the supermarket walking the aisles. Now, what do you do? You go to the supermarket and you buy celery, rice milk, Oreos and M& M’s. Some of them have offered similar advice to others with great success. Some of them are more successful than you. You’ve got to get into celery.” You get all this great advice from all these highly accomplished people. You’ve got to do it.” Still somebody else comes up to you and says, “Celery. “We made millions from implementing Oreo cookies in our organization. You should be selling rice milk in this economy.” While you’re standing over the punch bowl, yet another person offers some sage advice. The data shows that all the people are buying rice milk these days. ![]() If you’re not using M& M’s in your business, you’re leaving money on the table.” Somebody else comes up to you and says, “You know what you need? Rice milk. Imagine you go to a dinner party and somebody comes up to you and says, “You know what you need in your organization? M& M’s. ![]()
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